Using AI for Market Research on a Budget
AI can map competitors and customer questions quickly.
What AI does well
Summaries and brainstorming.
- Competitor overviews.
- Customer question lists.
- Survey drafts.
What it cannot do
It cannot replace talking to real customers.
Validate
Check claims.
- Visit competitor sites.
- Interview five customers.
- Run a small survey.
Decide
Use evidence.
- Summarize findings.
- List assumptions.
- Test cheaply.
Key takeaway: Use AI to start research, then validate with real customers.
